Top 5 Social Media Sites for Home Bakers

by Maria Rachel
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Here are the top 5 social media sites for home bakers. Social media is a great tool to use when marketing your home bakery business.

You can use social media to get your business known and take in more money. However, before you decide which social media platform will best fit the marketing of your home bakery business, you need to figure out what your goals are for your business.

From there you need to decide on what strategies will best fit the goals you have in place. Social media provides a wide range of benefits to you and your business. Here is a list of just a few.

  • You can sell your baked goods directly to your customers.
  • Your business gains more awareness, making you more money.
  • You can build relationships with people, including your customers. Having deeper relationships with your customers ensures they will come back.
  • You get to know potential business partners.
  • It helps establish you as an expert in your chosen home bakery niche.
  • The activity on social media leads to the improvement of your home bakery website.

Once you have a clear idea of where you want your business to go, you can decide which is the best among the top 5 social media sites for home bakers.

Here is a list of some of the popular social media sites that can help with the marketing and growing of your home bakery business.


This social media site is very easy to use and is a quick and sometimes free way for you to gain new customers. Invite your friends to like your home bakery’s Facebook Page and grow your page by posting interesting baked goods that you have to offer.

Your followers will like and share those posts, letting more and more people see the type of business you own. With the liking and sharing feature on Facebook, this social media platform is a great way to grow your business beyond your friends and family.


I would say Facebook is more popular especially for the local market. But Instagram is definitely my personal favorite. Here’s my Instagram by the way.

This is because you can showcase mouth-watering photos of your baked goods without all the distractions. You can showcase your brand with great photos of your baked goods.

Another feature of Instagram is that you will be able to check-in when posting. This is helpful when you are trying to reach your local market.


Although I don’t use Twitter for my home bakery, this social media platform is very popular among bakers because of all the connections it offers to possible partnerships.

You can also have conversations with your customers and get to know them on a more personal level.

One of the disadvantages of Twitter, though, is that you have to constantly keep tweeting because you’re really only as good as the last tweet you posted. Be careful that you’re not only promoting yourself. Be sure to take time to retweet others and reply to other people’s tweets.


Pinterest was made to direct people to other sites, so if you want more traffic on your website, this may be the way to go. This is also a great website to use if you have great pictures to share with others. Have a look at my Pinterest to see how I showcase my recipes.

You can then send your followers to the sales page where each of your baked goods are being sold. Another hallmark of Pinterest is that even if you posted a pin months ago, you’ll still get traffic on your website months late.


You may not think of this platform as being social but if you develop a good amount of subscribers, your business will gain popularity. However, remember that it takes time to produce a high-quality video, so ensure to leave enough time to do this.

If you’re not into video production, you may also consider creating awesome text motion videos like what I usually publish on my YouTube channel. There are a lot of free sites that create these amazing videos. But if you would like a more customized approach, check out Repurpose House.

And here are the top 5 social media sites for home bakers. It’s important to know the differences between these social media sites and how they can help you and your business.

Use the tools provided to make your business easier to run, and become educated on what separate social media sites have to offer.

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